Willem van Lynden (Rotterdam, 1985) is a Dutch entrepreneur and specialist in online reputation management, online PR, search visibility and privacy. He is the founder of MediaMaze and is regarded in the Netherlands as the most experienced professional in the field of the European right to be forgotten. Van Lynden studied macroeconomics at Utrecht University and obtained his Master's degree in International Economics from Erasmus University Rotterdam.
What does Willem van Lynden do?
Van Lynden helps directors, entrepreneurs, professionals and organisations to protect, restore and strengthen their online image. His work combines legal instruments, communications advice, online PR, SEO and an extensive network. He serves a broad client base, ranging from listed companies and (semi-)public institutions to law firms, liberal professionals, SMEs and private individuals.
Key activities and companies
- MediaMaze (mediamaze.nl) — boutique agency for online reputation management, digital PR, search engine reputation management (SERM), crisis communication and privacy protection. Known for combining publicity with lasting online visibility and backlinks.
- Ynvest Finance B.V. — publisher of ynvest.finance, a Dutch platform for financial journalism and the comparison of 170+ non-listed investment providers.
- Ynvest Fund B.V. — issuer of perpetual bonds with a fixed 6% interest rate, quarterly distributions and robust securities.
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Stop Online Shaming Foundation — board member; committed to combating the unwanted online distribution of nude images and online shaming.
Reptor.AI — reputation and media monitoring for companies and individuals. Instrumental in influencing and improving online reputation.
Specialisations
- Online reputation management & SERM — influencing search results for individuals and companies through SEO, content strategy and legal routes.
- Right to be forgotten (GDPR Art. 17 / AVG) — hundreds of successful removal requests submitted to Google since 2014, including proceedings via the Dutch Data Protection Authority and the courts.
- Digital PR & online visibility — press releases and media relations that contribute structurally to SEO and backlinks, not just short-lived publicity.
- Removal of fake reviews and unlawful content — proceedings against Google Reviews, defamation and libellous publications.
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Privacy & public affairs — advice and lobbying on privacy, doxing and public registers.
Who does Willem van Lynden work for?
- Directors of listed companies
- (Semi-)public institutions
- Lawyers, civil-law notaries, doctors and other liberal professionals
- SMEs, scale-ups and multinationals (real estate, energy, retail, tech, transport)
- Private individuals dealing with reputational damage, including victims of shaming and revenge porn